Brewfest is a rowdy celebration featuring large festival camps set up outside of Orgrimmar and Ironforge, with smaller camps set outside of each major city. At the main camps, players will find quests, vendors, and everflowing kegs of brew! World of Warcraft's Brewfest is an in-game version of the Bavarian fair Oktoberfest, complete with its own special festival music and activies.

Players can participate in a variety of zany events during Brewfest, including racing rams and fetching kegs of brew, catching wolpertingers and even zapping pink elekks! Completing the daily quests available during Brewfest awards players with Brewfest Prize Token which can then be used as a currency to purchase festival clothing and other special items. Brewfest also features an event-only boss, Coren Direbrew, who drops epic quality items and even has a chance to drop rare mounts - the Great Brewfest Kodo or Swift Brewfest Ram!

Completion of the six holiday achievements specified by Brewmaster will grant a player title Brewmaster <Name>.