Children's Week is the time of year in which players focus on giving back to the children of the Horde and Alliance - innocent victims of the ongoing faction war (and their efforts versus Lich King). Orphaned children are available to be temporarily "adopted" from matrons and taken to visit various locations and people throughout Azeroth and Outland.

Players can visit Orphan Matron Nightingale in Stormwind, Orphan Matron Battlewail in Orgrimmar, Orphan Matron Mercy in Shattrath, or Orphan Matron Aria in Dalaran and make a child's dream come true. The Horde can adopt Orc and Blood Elf orphans while the Alliance can adopt Human and Draenei orphans. Both factions are able to adopt their choice of either an The Oracles or Frenzyheart Tribe orphan. Upon completing the requested tasks from a chosen orphan, players will be rewarded with their choice of a cute, non-combat pet! These pets are available only during Children's Week and only one per orphan--however, with Mists of Pandaria introducing accountwide pets, players can feel free to get the ones they don't have on an alt to give to their main when the expansion hits.

Completion of the six holiday achievements specified by For the Children will grant a gender-specific player title - Matron <Name> or Patron <Name>.